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Focus: Your brand


With our sophisticated sponsoring concepts you can systematically improve how your company is perceived at ITB Berlin. Present your company as a sponsor of a special ITB Berlin segment or offer which best suits your brand. We will ensure your success.

Our sponsoring packages offer you the ideal opportunity to reach and engage clearly defined target groups:

Inga Schmid


Inga Schmid
Phone: +49 (30) 3038-2146

Target group: All visitors

ITB Partner Country

Showcase your country to the World as the official partner country of ITB Berlin – the main meeting place for top decision makers and representatives of the global travel industry. We prepared an exclusive promotional package.

Package: exclusive, detailed information upon request

ITB Convention & Culture Partner

Draw the attention of more than 10,000 exhibitors, 120,000 trade visitors, 60,000 general public visitors and 6,000 media representatives to your country by presenting your traditional and multifaceted culture at numerous positions at ITB Berlin.

Package: exclusive, detailed information upon request

ITB Sports Partner

Are you going to host a mega sporting event? Be the ITB Sports Partner - use ITB Berlin as an advertising medium to present your destination and your extraordinary event.

Package: exclusive, detailed information upon request

Target group: Trade visitors

ITB Berlin Convention

ITB Berlin Convention, The World's Leading Travel Industry Think Tank, has over 26,000 visitors taking part in over 200 lectures and discussion. Use this platform of enormous potential to address your target group.

Packages: various packages from € 2,500 € to € 40,000 and individual offers upon request

eTravel World

At the eTravel World in halls 6.1 and 7.1c it is all about Digital Marketing, Social Media and Mobile Travel Services. Here´s the industry’s networking place where you can present your brand in an impressive way.

Packages: from € 4,000 & individual offers upon request

Blogger Speed Dating

Exhibitors meet with bloggers to make new contacts, discuss offers and launch new cooperative efforts. Host this trendsetting networking event and present your company in an innovative environment.

Packages: from € 3,500 to € 7,500

LGBT Pavilion & Events

Get connected with the gay and lesbian community and become part of the LGBT Pavilion, the world's largest meeting and networking platform for the LGBT Travel community.

Packages: from € 1,990 to € 5,000

Business Points

The Business Point offers free WLAN and seating possibilities. Present yourself as service-oriented partner with different brandings and gain many new thankful contacts.

Packages: various packages available and individual offers upon request

ITB World Travel Trends Report

Always a step ahead. The WTTR presents studies about global travel industry trends and key destinations: 500 print copies and up to 7,500 downloads.

Packages: various packages available and individual offers upon request

Target Group: Media Representatives

Media Center

Together with the ITB Berlin Press Team, welcome leading international media representatives to the Media Center and present your brand.

Package: exclusive, detailed information upon request

LGBT Media Networking Brunch

At LGBT Media Networking Brunch, exhibitors has the opportunity to exclusively present their products to all ITB registered media representatives.

Package: € 5,000

Target Group: Buyers

ITB Buyers Circle

The exclusive meeting place for 1,000 hand-picked top international buyers! You receive direct access to club members, and branding opportunities in the ITB Buyers Circle Lounge.

Package price: € 30,000

ITB Buyers Circle Hospitality Lounge

Present yourself with a branding of our new ITB Buyers Circle Hospitality Lounge, an exclusive spot especially reserved for our ITB Buyers Circle members. The lounge offers buyers the opportunity to have a short break or a meeting with clients in a separate meeting room.

Package price: € 20,000

ITB Speed Networking

As a sponsor of the ITB Speed Networking you have the unique opportunity to get the attention of our exhibitors and handpicked Buyers Circle members who have initial business meetings in 8-minute sessions.

Package price: € 10,000

Target Group: General Public

ITB Grand Finale

The Grand Finale of ITB Berlin on ITB Sunday is the crowning final event for visitors from the general public. Present your traditional and cultural highlights on the festive stage.

Packages: various packages available and individual offers upon request

ITB Travel Raffle

A real crowd-puller on ITB Weekend with up to 5,000 participants! At the ITB Travel Raffle on stage, visitors can win travel-based prizes. Make your brand known among the general public.

Packages: Sponsoring the cost of one or more travel-based prizes

"It was a pleasure for us to be the Official Partner Country of ITB Berlin 2016. Indeed, partnering with ITB Berlin was the most important international activity for the Maldives as we are celebrating 2016 as ‘The Visit Maldives Year 2016”. I am assured that this year’s ITB will help us promote the destination globally and achieve our target of increasing tourist arrivals to the Maldives."

Moosa Zameer, Minister of Tourism, Maldives

"We are delighted that Egypt is one of the pioneering countries – we have been at ITB Berlin since 1966. This year, it was a real honor for us to be the Jubilee Culture Sponsor. With great success, we could present the various facets of our impressive country, build up new cooperation and intensify long-term partnerships."

Tamer Marzouk, Tourism counsellor of the Tourism Board of the Egyptian Embassy in Germany

“As the exclusive chauffeur partner of the ITB Buyers Circle, we have been able to introduce and demonstrate our reliable service to an international audience for many years. In addition to our trade fair appearance, the ITB Buyers Circle helped us convince a relevant target group of our first class and professional service.”

Reinhard Quante, CEO Europcar Germany

“In a world of rapid digitalization, the tourism industry should not only keep pace but it must even play a leading role. For us, ITB eTravel World is an important platform for exchange and networking at both the national and international level.”

Salim Sahi, CEO, traffics

"As the world’s leading airline alliance, oneworld is in the business of making it easier for travelers to connect all over the world, offering the best value and more rewards. Our 2016 sponsorship of the ITB Buyers Circle allowed us to meet with some of the world’s top buyers of the travel and tourism industry, all under one roof."

José María Alvarado, Director of Sales, oneworld Alliance

“The ITB Chinese Night 2016 provided us with a new opportunity to exclusively present ourselves, exchange views about the fast-growing Chinese market in a pleasant atmosphere and establish new important contacts.”

Burkhard Kieker, CEO, visitBerlin

“The Co-Host Sponsorship brought us exposure to a broader audience, new contacts and - most important - a great promotion platform for our services. We will definitely return next year to present our newest research reports on city tourism!”

Li Baochun, Deputy Secretary General - World Tourism Cities Federation (WTCF)