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When travel is more than just vacation.

Culture Tourism

For more and more people, culture plays an important role when choosing holiday destinations. Countries, cities and regions are drawing more attention to their cultural offers.

Culture tourism makes a significant contribution towards increasing tourism-based capacity utilization in low and off-season periods. At ITB Berlin culture tourism has a permanent place in the Culture Lounge of our partner projekt2508.

Culture Tourism

The Culture Lounge

Travelers and trade visitors interested in culture are drawn to Hall 16, the home of the Culture Lounge.

If you would like to book a stand-counter here, our partner will be happy to help you: info@projekt2508.de. Additional information and impressions of Culture Lounge can be found on the Culture Lounge Website.

Press Conferences Hall 16

Please download the press conferences in hall 16 (PDF, 557.3 kB).

Showtime for Culture

The Culture Guide 2017 will be available in February.

An overview of the past cultural offers in the framework of the ITB Berlin Convention 2016 and in the Culture Lounge, as well as information about the ITB Book Awards, can be found in our Culture Guide 2016: Showtime for Culture (PDF, 17.7 MB).

Contact for exhibitors and trade visitors:

Deborah Rothe
Messe Berlin
Messedamm 22
14055 Berlin
Telephone: +49 30 / 3038-2144
Fax: +49 30 / 3038-2113
rothe@messe-berlin.de