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Everybody else is here already. Where are you?

The Path Forward : The Show Will Go On

Webinar: The Path Forward: The Show Will Go On

A look into the future of international travel shows
powered by B-FOR

Anna Shaw, President & CEO, B-FOR International

David Ruetz, Head of ITB Berlin, Messe Berlin
Malcolm Smith, Senior Vice President of Business Development, IPW
Michael Walsh, Vice President, B-FOR International
Simon Press, Senior Exhibition Director WTM London, Reed Exhibitions

Why exhibit?


trade visitors are attracted by ITB Berlin annually


pre-scheduled meetings via ITB networking tools


m² to showcase all countries and trend segments


travel enthusiasts are waiting for your offer on the ITB Berlin weekend


of exhibitors plan to re-participate


B2B visitors possess purchasing power


hand selected members in the ITB Buyers Circle


B2B visitors reach their goal to gain new business contacts

7 Bn. €

turnover generated

Need more convincing arguments?

Since 1966 ITB is THE expert in organizing the World’s Leading Travel Trade Show®

Connect with 76% of the top 20 source markets which are covered by trade visitors

Build up the strongest business and customer relations through face-to-face encounter

Join 87% of the exhibitors who expect a positive post trade fair business

Reach an ROI factor of 7 – 8 with an investment of 10.000€

Benefit from various sponsoring opportunities customized to your individual needs

Benefit from the 365-day presence in the online exhibitor index Virtual Market Place®

Take time to enjoy 200 panels, workshops and deep dives @ ITB Berlin Convention

Enjoy Berlin as the European metropolis with the best price-performance ratio

The most important element of ITB Berlin: You!

Exhibitor Segments & Countries

Each year in March the international tourism industry looks forward to ITB Berlin – and you! Everyone is here - over 10,000 exhibitors from over 180 countries, including all the big names from the travel industry and all the innovative services and products. There are many reasons which make ITB Berlin the world’s leading travel trade show. Be one of them!

Overview destinations & segments at ITB Berlin

All-round support for your presence

As an ITB Berlin exhibitor, you are entitled to optimal organization. Together with our subsidiaries, we are happy to take care of nearly everything which you would rather not organize yourself, including equipment, locations, catering, events and marketing.

Furthermore, our extensive registration and booking options, information about Trade Show Planning and the exhibitor guidelines make it easier for you to organize your successful trade show presence.


If you still have questions, do not hesitate to contact our representative in your country or write an e-mail to your contact person of the ITB Berlin team.

Top 10 Exhibitor Benefits

1. International significance and attraction of the world’s leading travel trade show

2. More than 50 years of experience and expertise in successful trade show organization

3. Worldwide business deals worth over 7 Bn euros

4. Important business platform for Leisure, MICE, Business Travel and the latest hot topics

5. Cutting-edge knowledge in touristic topics of the future at the ITB Berlin Convention

6. 365-day presence in the online exhibitor index, the ITB Berlin Virtual Market Place®

7. Effective, attention-getting Marketing and Sponsoring Opportunities

8. Additional revenue through Direct Travel Sales to the general public on ITB Weekend

9. Professional conference location with a wide range of rooms for your events

10. The endless possibilities of one of the most popular, lively metropolises in the world: Berlin.

Important notice from ITB Berlin

ITB Berlin only transfers the data of its participants to official partners. These partners commit themselves to a safe handling of the data according to EU-General Data Protection Regulation (GDPR). Neither ITB Berlin nor our official partners put up the ITB data for sale.
Occasionally our exhibitors receive e-mails with the offer to buy the contact data of all ITB participants. We wish to indicate that these e-mails are not affiliated with ITB Berlin in any way.
All information regarding the official partners of ITB Berlin and our promotion package can be found within the stand registration and also on the ITB Berlin Website.

Warning: There is no print catalogue for ITB Berlin

There will not be any print catalogue at ITB Berlin!

Please note that the "Fair Guide" and "Expo Guide" are not official publications of ITB Berlin!

Holzmann Messen is NOT a partner of ITB Berlin. They are NOT entitled to invoice any exhibitor participation at ITB Berlin. Further details you can find in our information leaflet (PDF, 217.5 kB) or on the website of the Association of the German Trade Fair Industry AUMA.

All information regarding the promotion package and official partners of ITB Berlin can be found within the stand registration and also on the ITB Berlin Website.

Warning: Inofficial service providers for hotel reservations

Warning regarding the following service providers: Exhibition Housing Management (EHM) and Exhibitors Housing Services (EHS).These companies are not affiliated with ITB Berlin in any way. Please be warned not to sign anything sent by these companies.

Further details you can find in our Warning notice (PDF, 8.8 kB).