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ITB Berlin 2021 - Frequently Asked Questions (FAQs)

How will ITB Berlin look like in 2021? How does COVID-19 affect the event?
Herewith we want to answer you the most important questions (as of: August 19, 2020).

Feel free to contact us via itb@messe-berlin.dein case there are further questions.

Will there be a stand rental price increase for ITB Berlin 2021?

We are pleased to inform you that the prices for pure stand rental based on ITB Berlin 2020 will remain unchanged.

- Row stand (one side open): 201 EUR

- Corner stand (two sides open): 201 EUR + 17% surcharge = 235,17 EUR/sqm

- Peninsula stand (three sides open): 201 EUR + 42% surcharge = 285,42 EUR/sqm

- Island stand (four sides open): 201 EUR + 67% surcharge = 335,67 EUR/sqm

Is there the possibility of a price reduction for ITB Berlin 2021, since we, as a loyal ITB exhibitor, suffered a considerable loss at the last event and our participation in ITB Berlin 2021 depends heavily on the price sensitivity of our co-exhibitors?

The cancellation of ITB Berlin 2020 also hit Messe Berlin GmbH hard economically. In addition, we have made many investments, especially in the digital sector, to support you in your business development, in expanding your network in the ITB Travel Network or via our virtual platform Please understand that unfortunately there is no possibility of a discount. However, we are pleased to inform you that the prices for the pure stand rental based on ITB Berlin 2020 will remain unchanged.

Would you please prepare us an offer for our "old" space, based on the same parameters as for ITB 2020?

We would be very happy to prepare a non-binding placement offer for the "old" area. Please note that a final and legally binding registration is only valid with your written confirmation of the placement offer. Should the hall need to be replanned due to the registration status, a new stand position will be offered to you in individual consultation.

By when do I have to register as an exhibitor for ITB Berlin 2021 at the latest?

Due to the current situation, the official registration deadline has been moved back this year and is now October 1, 2020.

Until when can I withdraw from the stand offer for ITB Berlin 2021?

As in previous years, you can still withdraw your participation after you have registered your stand before signing our placement proposal. You will receive our placement proposal between mid-September and December 2020, depending on the exhibition segment.

Have other exhibitors already been accepted or cancelled for ITB Berlin 2021?

At the moment we are collecting the exhibitors' feedback and assume that we will be able to provide you with information on the feedback from other neighbouring stands in your hall by November 2020 at the latest.

Will ITB Berlin 2021 take place in analogue or virtual form?

We are confident that the ITB Berlin 2021 will take place, but are currently working on a hybrid solution that will digitally complement the proven physical event (for example digital networking & convention solutions). Please also take a look at the new platform, which already offers many free digital services such as daily industry news, videos on demand, podcasts and the new network "ITB Travel Network".

Is ITB Berlin 2021 a pure B2B event or will the trade fair also be open to private visitors?

As of today, ITB Berlin 2021 will take place from March 10 to 14, 2021 and, as usual, is aimed at both trade and private visitors who visit the fair at the weekend.

How does Messe Berlin protect exhibitors and visitors against potential infection with Covid-19?

The safety and health of our exhibitors, partners and visitors is our top priority. Messe Berlin has therefore developed a comprehensive hygiene and safety concept based on agreements with the responsible health authority. The concept is based on the following principles: Hygiene, distance and contact tracing. Based on this, we draw up an individual concept for each event, taking into account the special features of the respective trade fair and the current conditions of the Corona pandemic.

How does Messe Berlin ensure that the minimum distance of 1.50 m is maintained?

As part of our general hygiene and safety concept, we have developed extensive measures to ensure that the distance rules are observed. These include separate entrances and exits and reduced seating in front of stages. The specific measures that apply to each event are defined in the event-specific hygiene concept.

What is the situation regarding hygiene? What measures is Messe Berlin taking in this respect?

Part of the event-related hygiene and safety concept is a concrete cleaning and hygiene plan. As part of this plan, in addition to regular cleaning and disinfection of toilet facilities, door handles and handrails, there are mobile stations for hand disinfection at the entrances to the grounds, as well as in the toilet facilities themselves. In addition, we will instruct the participants on the appropriate hand hygiene as well as the adherence to the cough and sneeze etiquette.

Do I have to wear a mouth and nose cover at the event?

We generally recommend wearing a mouth-nose cover during the event. This is especially true for longer conversations at the stand and in situations where the distance of 1.5 m could possibly be undercut - for example during assembly and dismantling or when several people are moving through the halls (e.g. tours of the exhibition).

How safe is the air conditioning? Couldn't it be that it spreads viruses in the hall?

Messe Berlin's air-conditioning system is operated exclusively in outside air mode without a recirculation component. The air is therefore not simply circulated, but exchanged. Transmission is therefore impossible.

What can I as an exhibitor do to protect visitors and participants at my stand in the best possible way?

Structural measures at the stand that make it easier to keep the distances, wearing a mouth-nose cover or regular disinfection - as an exhibitor you can contribute to the protection of participants with numerous measures. Many of these can be implemented with relatively simple means and without major costs. However, your own behaviour is also particularly important: pay attention to distances, wash your hands intensively on a regular basis, smile instead of shaking hands - measures that should have become a matter of course for most of us in recent months.

Who is responsible for maintaining the distances at the exhibition stand? What should I observe as an exhibitor?

The exhibitor is responsible for maintaining the minimum distances at the stand. In addition, each exhibitor must observe the safety and hygiene regulations of the respective event. To make this easier, we recommend that stand construction and furnishings are in line with these regulations (see Recommendation on stand construction). For example, no narrow seating in meeting rooms, floor markings and Plexiglas protective walls at the information counter. In addition, all stand personnel should be trained accordingly.

It is also helpful to arrange meetings in advance in order to better distribute visitor flows. You are welcome to use the tools we provide, such as the Virtual Marketplace. These are included in your Media Package.

How can I guarantee the best possible hygiene at my stand? What support does Messe Berlin offer here?

You can book stand cleaning as usual after you have registered as an exhibitor. Additional cleaning services (e.g. disinfection) can also be ordered according to your individual requirements on the basis of an additional cost offer. These include regular cleaning of the surfaces of tables and counters, equipment such as writing materials or microphones, which should be disinfected directly after each use. Furthermore, we expressly recommend that sufficient hand disinfectant be kept available at the stand for stand personnel and visitors. In addition, as an exhibitor, you should name a responsible staff member* who will act as a contact person for compliance with the hygiene and distance regulations.

May I offer catering at my stand?

Catering at the trade fair stand is permitted, provided that the applicable SARS-CoV-2 infection protection ordinance of the State of Berlin is complied with. In addition, the recommendations of DEHOGA and the BGN publication "Supplement to the risk assessment for the hospitality industry" must be observed. In addition, different give away stations must be planned in order to counteract an excessive density of people. If this is not possible, only table service is permitted. The minimum distance of 1.5 m between the tables must be guaranteed for seating. Groups of up to six persons may sit at a table with less than 1.5 m distance between them. Self-service stations are permitted provided that the minimum distance is observed.

What must be observed in terms of hygiene during assembly and dismantling?

For assembly and dismantling, it is advisable to develop a hygiene concept and to instruct internal and external employees accordingly. In addition, a responsible person should be appointed to monitor compliance and act as a contact person. It is also helpful to have a staggered working method in which the departments work one after the other in order to reduce the number of contacts. Ideally, work is carried out in fixed small teams. Sufficient disinfectant, gloves and masks should also be kept available.

Is contact tracking required?

Messe Berlin records the contact details and attendance times of service providers, employees and other persons throughout the entire event, including set-up and dismantling, i.e. specifically: first and last name, telephone number, full address or e-mail address, attendance time and, if applicable, seat or table number. However, they will only be made available to the responsible public health department if requested by the authorities. The data will be processed in accordance with data protection requirements and deleted four weeks after leaving the venue. As an exhibitor, you are responsible for maintaining a contact list of those present at your stand and making it available to the health authorities to identify contact persons of people infected with SARS-CoV-2. This also applies to employees, suppliers, service providers, contractors as well as independent employees involved in stand construction. All data must be stored for four weeks in compliance with the DSGVO regulations and then deleted. Our app based solution Scan2Lead for the electronic recording of relevant data can support you in this process. The information is immediately available to you for further processing. All data is stored in your Scan2Lead web portal. You can book this service (with costs) via the respective BECO shop of your event.

What must be observed during stand construction?

Many exhibitors will certainly use existing stands, but even these can be adapted to the changed requirements with relatively simple measures. Here are a few tips for your stand:

  • Plan your stand so generously (open space) that the minimum distance is maintained at all times during activities at the stand. Avoid unnecessary bottlenecks.
  • Observe the minimum distance from the hall aisles for reception counters and exhibit presentations.
  • Arrange exhibits and presentation areas (e.g. LED walls) in such a way that the minimum distance between visitors* inside the stand can be maintained and congestion is avoided.
  • Two-storey stands should provide wide stairways or stairs with one-way traffic (if necessary, tape or apply floor markings).
  • Rooms closed at the top are not permitted. Complete ventilation must be ensured, therefore enclosed rooms where visitor traffic takes place should be avoided.
  • Plan for sufficiently dimensioned recreational or visiting areas.
  • Design generous seating areas and meeting rooms.
  • Install hygiene barriers if the minimum distance of 1.5 m cannot be maintained.
  • Provide possibilities for hand disinfection at the exhibition stand, possibly provide disposable mouthguards.
  • Physical contact points such as counters, tables and door handles should be avoided if possible. Room dividers, however, are helpful to maintain distances.
  • Smooth wipeable surfaces are easier to clean.

How many people can be on my stand at the same time?

The maximum number of people allowed at the event is regulated by Messe Berlin on the basis of the SARS-CoV-2 infection protection ordinance in force in Berlin. As an exhibitor it is your responsibility to ensure that only as many people as the minimum distance of 1.5 m can be at your stand at any one time. As a matter of principle, more free space should be planned in order to be able to guarantee distance rules.

Terminals or information counters are helpful for making short-term appointments and registering stand visitors as they enter and leave the stand. Please remember that as an exhibitor you are obliged to record the data of all those present at your stand.

If an employee* suddenly feels unwell, where can I get help?

Messe Berlin guarantees immediate medical care at all events by trained staff and appropriate facilities on site. Please refer to the hall plan of the respective event for the exact location of the first-aid station.

If symptoms such as coughing or fever occur before visiting the trade fair, we advise all participants, exhibitors, staff* and service providers not to enter the exhibition grounds and to consult a doctor immediately.

In case of emergency on the exhibition grounds:

  • First aid by a doctor of the DRK (German Red Cross) Phone: +49 30 3038-2222

In an emergency outside the exhibition grounds:

  • Berlin hotline for suspected Covid-19: +49 30 90 28 28 8 (8.00-20.00 hrs)
  • Hotline "Medical on-call service": +49 116 117
  • only call the ambulance in an emergency: 112
  • Doctors on site in Berlin (most speak English)

Remember: Call before visiting a medical support center and inform them of any suspected Covid-19.

Will exhibitors receive a refund in case of postponement/cancellation of ITB Berlin 2021 due to COVID-19? What would this be like in concrete terms?

If we as organizers are unable to hold the ITB Berlin for reasons beyond our control, we will not charge the exhibitors any stand rental fee. The paid stand rental fee will then be refunded or, upon request, used for the next edition of the ITB Berlin. See the General Terms of Business for Trade Fairs and Exhibitions organised by Messe Berlin GmbH (PDF, 117.0 kB).

If we as organizer postpone ITB Berlin to another time period, you as exhibitor will be informed immediately. As soon as you have been informed, you will have one week to decide: Either you exhibit in the new period and the placement remains the same or you cancel your participation. The paid stand rental fee will then be refunded or, if you wish, used for the next edition of ITB Berlin.

Will exhibitors who cancel their participation in ITB Berlin 2021 after signing the placement proposal receive a refund?

As soon as you sign the placement proposal, our cancellation regulations (see point 5.1 (PDF, 1.9 MB)) come into force. If you wish to cancel your participation after signing or reduce your space, you must inform us as soon as you have made this decision. This will give us the opportunity to find another company for your stand space. If we find another exhibitor for your stand space, we will only charge you as the organizer 25 percent of the total amount due - as compensation for the additional costs. If we are unable to find another exhibitor for your stand space, you are obliged to pay the stand rent in accordance with the conditions of participation and the time of cancellation.

Will exhibitors who cancel their participation in ITB Berlin 2021 due to entry regulations or travel restrictions after signing the placement proposal receive a refund?

If the cancellation is due to officially ordered travel restrictions in the country of origin or in Germany and the travel restrictions make entry impossible or unreasonable for the exhibitor, the exhibitor will not be charged a stand rental fee or the stand rental fee will be refunded. Unacceptability shall be assumed if the return to the country of origin would be impossible or would require a quarantine of more than 7 days after return or if the entry to Germany would require a quarantine of more than 7 days. Proof of travel restrictions in the country of origin must be provided to Messe Berlin by means of suitable documentation. In the event that the restrictions should affect all or most of your co-exhibitors, please contact your personal contact person in the team or send an e-mail to

When can a final decision on the organisation of ITB Berlin 2021 be expected, should the effects of COVID-19 continue?

We are confident that the ITB Berlin 2021 will take place. We are in a constant exchange with the responsible authorities and pass this information on to our exhibitors and trade fair visitors in a timely manner. In cooperation with the authorities, we are making every effort to assess the situation realistically and to communicate any cancellation of the trade fair in good time in order to avoid additional costs.