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What exactly is hospitality? It is increasingly difficult to grasp a definition, common structures are doomed to dissolve, new ones appear. Set star classification charts are replaced by social media platforms, holiday planning has become modular (“hiking boot meets 5 star-hotel”), it goes without saying: distribution and communication are digital and the new standard. The new beacons are artificial intelligence, robot-technologies, individualization.

At ITB Berlin, you will find not only hotels, service providers and booking platforms for the hospitality industry, but also unnumbered opportunities for networking, for doing business and for knowledge exchange: Content, Community & Commerce!


Content Highlights about Hospitality during ITB Berlin 2019:

ITB Hospitality Content

14:00 – 14:30, eTravel Stage: Limendo: HI - How Hotel Intelligence Increases Profitability

11:00 – 11:45, City Cube, Hospitality CEO Panel

12:00 – 12:45, City Cube, Man Vs. Machine?! The Future Of Hospitality And Tourism In Times Of Artificial Intelligence

14:00 – 18:00, eTravel Lab ITB Hospitality Tech Forum

15:00 – 15:45, City Cube, ITB CEO Interview

16:00 – 16:45, City Cube, ITB New Luxury Panel: Sensor Technology And Luxury

11:00 – 11:30, eTravel Lab: Amadeus: Stay on top in a fast moving Hotel Distribution market

14:00 – 15:00, eTravel Start Up Day, eTravel Stage, Hospitality Pitch’n Panel

Hospitality Camp, powered by Hospitality Industry Club, details tba

ITB Hospitality Community


Meet exhibitors, experts, hoteliers, technology providers, make new contacts and take time for existing ones – this is the perfect place to do so, away from the trade show stands.

  • HSMA Lounge@ITB Berlin, Hall: 8.1, Stand nr.: 117
  • eTravel Lab Lounge powered by Hospitality Industry Club in Hall 7.1b, Stand 107
ITB Hospitality Commerce


Find providers of services, products and new solutions. You can find all the exhibitors from ITB Berlin 2019 in the Virtual Market Place®.

The following links offer a quick overview of all the products and exhibitors:

New exhibitors include:

Arabsoft (6.1/161), Atomize (7.1b/112) , Babylon Booking by Moonline (6.1/155), Blue Ribbon Bags (6.1/129), Booking Suite (6.1/135), CN Travel Group /6.1/113), Crave (6.1/103), Criton (6.1/117a), ECOMMPAY (6.1/137), GoEuro (6.1/104), Hotelrunner (6.1/136a), ), HRS Int. (7.1c/111), Limendo (6.1/ 144k), Mewssystems (7.1b/105), Revcontrol (7.1b/106b), , Saba Hospitality (7.1b/122), Travelor (6.1/152), Team Bräutigam (6.1/120), Welcomebeds (6.1/111)Wexer (7.1c/113)