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Life is a journey.

This eternal wisdom has never been so true as these days. Never have so many people been travelling for pleasure, only; travelling physically (to the last sanctuaries of the planet) as well as metaphysically on journeys to one's inner self... hence welcome to our core topic: It is increasingly difficult to grasp a definition on hospitality, common structures are doomed to dissolve, new one appear. Set star classification charts are replaced by social media platforms, holiday planning has become modular (hiking boot meets 5* hotel), it goes without saying: distribution and communication are digital and the new standard. The new beacons are artificial intelligence, robot-technologies, soul searching and experiences to my inner-self, design meets century old history, family rules out bluxury and glamping gets state of the art for millionaires.

This website gives you an overview of all activities related to the hospitality branch at ITB Berlin.


Content Highlights about Hospitality during ITB Berlin 2018:

ITB Hospitality Content


Meet exhibitors, experts, hoteliers, technology providers, make new contacts and take time for existing ones – this is the perfect place to do so, away from the trade show stands.

  • HSMA Lounge@ITB Berlin, Hall: 8.1, Stand nr.: 114-117
  • eTravel Lab Lounge powered by Hospitality Industry Club in Hall 7.1c, Stand 121
ITB Hospitality Community


Find providers of services, products and new solutions. You can find all the exhibitors from ITB Berlin 2018 in the Virtual Market Place®.

The following links offer a quick overview of all the products and exhibitors:

New exhibitors include:

Avvio (6.1/136), Cloudbeds (7.1c/113), CloudInn (6.1/133), Ctrip (Halle 9 / 108), Ezeego (6.1/101), Guestline (7.1c/112) , Guestnet (6.1/108), Hotelfriend (6.1/103a), Hoxel (6.1/129), Intui (6.1/162), Let’s Fly (6.1/153), Loop Luxury Fair by Lobster Experience (Halle 9 / 310), Mioji (6.1/134), MKG (6.1/121), Myrent (6.1/122), Novility (6.1/127), QUP (6.1/136), SHR Global (6.1/103), TravelAppeal (6.1/152)

Taking part again:

Carlson Rezidor (Halle 9 / 208); SmyRooms (6.1/158) Travellanda (8.1/120a); Travelport (6.1/139)

ITB Hospitality Commerce