It’s all a question of technology.
Efficient technological solutions are increasingly becoming a decisive factor in successful travel industry business models.
The ITB Berlin segment Travel Technology features four halls where providers present their global distribution systems (GDS), tour operator databases, reservation systems, travel agency software and calculation programs. The main focus in Hall 5.1 is on software for tour operators and travel agencies. In halls 8.1 and 10.1 the focus is on technology providers for the hotel industry.
At the ITB eTravel World in hall 6.1, 7.1b and 7.1c, innovations and new technologies are shown not only in the exhibition area but also on stage and at the lab. Hall 7.1c showcases the newest hotel technologies as well as startups.
The Social Media, Big Data and Mobile Travel Services areas can be found in the eTravel World in Hall 6.1.