Showcasing virtual and augmented reality
New: ITB Virtual Reality Lab
The new ITB Virtual Reality Lab in hall 10.2 / booth 108 is the platform for providers and users of virtual and augmented reality applications in the fields of Tourism and Marketing.
- Market insights into the latest technologies and projects on stage
- Exchanging ideas and trends in the Networking area
- Experiencing technologies at the exhibitor booths
Virtual and augmented reality
According to one of the latest studies published by CapGemini, despite persistent skepticism especially among Germans, AR and VR will become a norm in companies over the next three years. (Study CapGemini about AR/VR)
This trend will be monitored at ITB Virtual Reality Lab in hall 10.2 by showcasing applications for the tourism industry.
Contact for exhibitors and speakers
Telefon: +49 30 / 3038-2000
Detailed information about the program you can find in the event data base of the ITB Convention.