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Showcasing virtual and augmented reality

New: ITB Virtual Reality Lab

New: ITB Virtual Reality Lab

The new ITB Virtual Reality Lab in hall 10.2 / booth 108 is the platform for providers and users of virtual and augmented reality applications in the fields of Tourism and Marketing.

  • Market insights into the latest technologies and projects on stage
  • Exchanging ideas and trends in the Networking area
  • Experiencing technologies at the exhibitor booths

Please note that the VR Lab is closed on Saturday & Sunday.

Virtual and augmented reality

Virtual and augmented reality

According to one of the latest studies published by CapGemini, despite persistent skepticism especially among Germans, AR and VR will become a norm in companies over the next three years. (Study CapGemini about AR/VR)
This trend will be monitored at ITB Virtual Reality Lab in hall 10.2 by showcasing applications for the tourism industry.

Contact for exhibitors and speakers

Sedrik Schirner
Telefon: +49 30 / 3038-2000
sedrik.schirner@messe-berlin.de

Programm

AITB VIRTUAL REALITY LAB
HALL 10.2, STAND 108
 
Hosted by: Michael Faber, Consultant and CEO, Tourismuszukunft  
12 pm
(German only)
VR Trends im Tourismus - Status-Quo, Ausblick & Eröffnung des VR Labs
Michael Faber
, Marketing-Berater, Tourismuszukunft & Reisebüro Faber
1 pm
(German only)
Holiday in the Matrix? How AR & VR are revolutionising travel.
Thomas Hoger, 3spin
2 pm
(German only)
Online statt Offline: Innovative Schulungslösungen durch Virtual Realities
Standortunabhängiges Lernen in der Hotellerie mittels VR-Brillen
Yvonne Pauly, Leiterin Hotelmanagement-Akademie, Gastronomisches Bildungszentrum Koblenz e.V.
3 pm The Future Of Travel Media Consumption
Josh Ellsion, Co-Founder, Jump To Travel
ITB VIRTUAL REALITY LAB
HALL 10.2, STAND 108
 
Hosted by: Michael Faber, Consultant and CEO, Tourismuszukunft  
12 pm Time Travel with Virtual Reality – Re-experience Urban History
• Dr. Fabian Hedderich
, COO, TimeRide
1 pm Virtual Reality Training for the Travel Market – Huge Step Forward in Fulfilling Digital Transformation
Daniel Wishnia, Chief Digital Transformation Officer, Aroundtown SA
2 pm Virtual Helsinki - Rethinking Destination Experience
Vappu Mänty, Director, Communications and PR, Helsinki Marketing
Laura Olin, COO & Partner, ZOAN
3 pm Reach New Target Groups by Augmented Reality Gaming - Niantic Real World Events for Promoting Local Tourism
• Philip Marz
, Niantic
4 pm Managing Overtourism with Next-Generation Guides
Jan Dolezal, CEO, Smart-Guide
ITB VIRTUAL REALITY LAB
HALL 10.2, STAND 108
 
Hosted by: Michael Faber, Consultant and CEO, Tourismuszukunft  
11 am Unleashing the Full Potential of Digital Reality Experiences for Tourism Marketing
Daniel Sack
, CEO, 361/DRX
1 pm
German only
VR und AR für die Digitalisierung der Tourismusbranche - Chance für mehr Nachhaltigkeit
Elle Langer, pimento formate, Virtual Reality Berlin-Brandenburg e.V.

Detailed information about the program you can find in the event data base of the ITB Convention.

Exhibitors, Partners & Speakers