ITB Berlin - Virtual Reality

Showcasing virtual and augmented reality

New: ITB Virtual Reality Lab

The new ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual and augmented reality applications in the fields of Tourism and Marketing.

Market insights into the latest technologies and projects on stage
Exchanging ideas and trends in the Networking area
Experiencing technologies at the exhibitor booths

Program

AITB VIRTUAL REALITY LAB HALL 10.2, STAND 108
Hosted by: Michael Faber, Consultant and CEO, Tourismuszukunft
11 am	DESTINATION VR • Robert Eysoldt, Creative Consultant, ZEROOVERHEAD CONSULTING
11:30 am	The use of augmented reality and virtual reality for immersive tourism experiences • Dr. Mandy tom Dieck, Project Manager • Dr. Timothy Jung, Founder and Director Creative AR & VR Hub, Manchester Metropolitan University
1:30 pm	Effectively implementing virtual reality in the travel industry • Adrian Kalcic, Co-Founder, Jump To
3 pm	VR Raffle – Win an Oculus! Terms & Conditions (PDF, 20.7 kB)

ITB VIRTUAL REALITY LAB HALL 10.2, STAND 108
Hosted by: Michael Faber, Consultant and CEO, Tourismuszukunft
11 am	VR Trends im Tourismus • Michael Faber, Consultant and CEO, Tourismuszukunft (this session will be in German language)
11:30 am	Augmented Reality Games meet Tourism • Anne Beuttenmüller, Head of Marketing EMEA, Niantic Inc.
12 am	Digitalisierung auf Messen und Events - Stand der Dinge unter besonderer Berücksichtigung von AR und VR (this session will be in German language) • David Ruetz, Head of ITB, Messe Berlin GmbH • Prof. Dr. Cornelia Zanger, Inhaberin des Lehrstuhls für Marketing und Handelsbetriebslehre, TU Chemnitz Moderation: Michael Faber, Consultant and CEO, Tourismuszukunft
2 pm	Virtual Timetravel: A new way to experience history • Johannes Berdin, CEO, Urban Timetravel S.A • Guy Breden, Projektleiter, VR-Timetravel Luxembourg
2:30 pm	Immersion: ein besonderes Erlebnis!? • Prof.Dr.Ulrich Wünsch, Consultant, Former Founding President/ Rector of Berlin hdpk, Congruens GmbH
3 pm	VR Raffle – Win an Oculus! Terms & Conditions (PDF, 20.7 kB)

ITB VIRTUAL REALITY LAB HALL 10.2, STAND 108
Hosted by: Michael Faber, Consultant and CEO, Tourismuszukunft
11 am	New Realities in Tourism – from Sales to VR In-flight Entertainment • Thomas Hoger, Co-Inhaber, 3spin
11:30 am	Exploring Virtual Location Techniques for VR/AR • Sebastian Plesch, Research Associate at the HTW Berlin, Research Institute DE:HIVE
2 pm	Destinationsmarketing in VR für das Reiseland Deutschland mit Beethoven VR (this session will be in German language) • Thomas Bedenk, Director Immersive Media, EXOZET
2:30 pm	Casestudy - Virtual Reality in der Kreuzfahrtbranche (this session will be in German language) • Andreas Weigel, CEO, digitnetmedia
3 pm	VR Raffle – Win an Oculus! Terms & Conditions (PDF, 20.7 kB)

Contact for exhibitors and speakers

Deborah Rothe
Telefon: +49 30 / 3038-2144
deborah.rothe@messe-berlin.de

Virtual and augmented reality

According to one of the latest studies published by CapGemini, despite persistent skepticism especially among Germans, AR and VR will become a norm in companies over the next three years. (Study CapGemini about AR/VR)
This trend will be monitored at ITB Virtual Reality Lab in hall 10.2 by showcasing applications for the tourism industry.
Companies such as 3spin (Darmstadt), one of the most important partner companies of Lufthansa, Niantic (Pokémon Go) and researchers such as Dr. Mandy tom Dieck from Manchester Metropolitan University and Prof. Ulrich Wünsch, founding director of Universität der populären Künste Berlin will be live on stage to provide you with the latest trends and technologies.