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Tobago Beyond - unspoilt, untouched, undiscovered

Leadership: The press conference is mainly run in English.

Press Conference

March 7, 2019

11:00 - 12:00

Weimar 2 / Meeting Bridge B / Mezzanine Level (fairground)

Tobago, the island in the Southern Caribbean, introduces its new tourism strategy. With a new strategic and strong brand message, the small island paradise intends to position itself stronger in the German speaking markets (second largest source market for tourist arrivals after UK). Multiple trade cooperation projects are in planning, in order to drive the goal of increasing visitor numbers and dispersal and strengthen Tobago´s share among wholesaler programs. CEO, Mr Louis Lewis and his team will present the destination´s profile and reputation as one of the most authentic Caribbean islands. He will speak about the new Brand message which is meant to emphasize the many USPs that make the island a perfect holiday destinaton. Attendance of the press conference is open to media representatives, a short notice about intention to attend can be sent to and is highly appreciated. The press conference is mainly run in English.