10th UNWTO Silk Road Ministers Meeting
Leadership: By Invitation Only
March 4, 2020
12:00 - 14:00
CityCube A / A8
With the Silk Road tourism concept gaining in awareness and importance among the travel trade and travellers worldwide, UNWTO would like to commemorate this 10-year anniversary by implementing an ambitious agenda focused on positioning the Silk Road region as a highly attractive investment opportunity. Hence, the topic of this year´s edition will focus on raising and making investments along the Silk Road viable through tourism.
With global development initiatives and financial institutions already heavily investing in sustainable and competitive initiatives throughout this strategic region, UNWTO would like to ensure that the cross-cutting nature of sustainable tourism is adequately recognized and referenced within any future development plan or project concerning the region. Therefore, UNWTO aims to employ the upcoming ministerial meeting to promote UNWTO’s Silk Road initiative as a platform capable of catalyzing necessary funds by bringing together Silk Road countries, donor organizations and private investments.
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