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Welcome to the Online Media Center of ITB Berlin

Our Service for Trade Press and Daily Media.

Between 10 and 14 March 2021 more than 5,000 journalists from over 80 countries and around 500 bloggers from over 30 countries are expected to attend ITB Berlin 2021.

Which is why we place great importance on providing the press with the best possible facilities and support for their work. The Media Center at ITB Berlin in hall 6.3 and hub27 offers the latest technology, information and media resources in comfortable surroundings. In addition, before, during and after ITB Berlin numerous information will be provided and published as services for the press within our press section on The latest press releases, trends reports, printable press photos of the show and logos can be found amongst other information at

Enter the Media Center of ITB Berlin


Press Dates of ITB Berlin 2021

Press Conference on attraction for the general public of ITB Berlin 2021
Wednesday, 24 February 2021, tba
Location: tba

Opening Press Conference of ITB Berlin 2021
Tuesday, 9 March 2021, tba
Location: Palais am Funkturm, Hammarskjöldplatz, Berlin.

Guided Opening Tour of ITB Berlin 2021 for the media
Wednesday, 10 March 2021, tba, meeting point: tba.

Exhibitors’ Press Conferences and further media events are listed in the menu item “Events” and at Press Dates.

Parking places for the press and vehicle entry permits

We recommend to use public transport or the ITB Berlin hotel shuttle.

Parking places for the press

A limited number of free parking places are available for members of the press who have already obtained media registration. Please note that only those areas designated on the parking permits are free of charge and that no right to a parking place for the press shall exist. We recommend you make your reservation early, no later than 19 February 2021.

In order to reserve a parking permit please contact Parking permits will be mailed until the end of February 2021.

Vehicle entry permits

Radio and television outside broadcasting vehicles can obtain entry permits on request. Please contact

ITB Berlin Virtual Market Place®

At ITB Berlin Virtual Market Place® you will find our information and communication platform allowing you to access up-to-date information about all exhibitors and their products as well as networking attendees, 365 days per year.

Please note, there will be no printed ITB Berlin Press Guide at ITB Berlin 2021. Exhibitors' press contacts can be found at the exhibitors' Virtual Market Place® profile.

Media representatives can:

  • find exhibitors, products, services and business contacts.
  • search for exhibitors' press contacts
  • schedule appointments with exhibitors and networking attendees during ITB Berlin directly via the platform.

ITB Berlin Virtual Market Place®

Exhibitors PR services

Both before and during ITB Berlin, public relations work effectively informs the daily, trade and business media in a target-group specific way – publicize your participation in the World’s Leading Travel Trade Show and other related news.

We are happy to support you with the planning and implementation of your public relations.

Book your exhibitor PR services

ITB Berlin News - Your official Information Source at ITB Berlin

A source of information for international visitors and the media: ITB Berlin News. ITB Berlin News is the first English-language magazine especially for international trade visitors and journalists at ITB Berlin. This magazine provides readers with an overview of information and news items on a daily basis, as well as a review of planned events. ITB Berlin News comprises a total of six editions.

The first will be published one week before the start of the trade show in digital form and the remaining four will be available during the event days.

From 11th to 13th March 2021 in both printed and online versions and finally a review edition has been published two weeks after the trade show in digital form. The magazine was also available at a total of 100 Berlin hotels. The editorial focus is on daily news from the trade show and the ITB Berlin Convention, facts and figures on different markets, exclusive interviews and dossiers, hotel highlights and "green" initiatives as well as tips for your stay in Berlin.

The ITB Berlin News include the information of the former ITB Berlin Quickfinder.