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How To Market Your Destination’s Products And Services To Chinese Outbound Tourists?



March 6, 2019

15:00 - 15:45

CityCube Berlin, Auditorium A1

Marketing activities can be divided into offline and online, the latter becoming more and more popular allowing for a higher ROI. But is offline marketing outdated and how a combination of both channels could look like? What is the most effective mix of putting your destinations on the map and effectively communicating its core values and attractions to potential Chinese visitors? Which are the latest channels for doing so? Is Wechat (902 million daily users) & Weibo all we need? How about new apps like Douyin (Tik Tok), most downloaded APP in H1 2018, and the so-called wang hongs (online celebrities)? 

Moderated by:

Richard Matuzevich, Senior Manager, Liaison Department, World Tourism Cities Federation (WTCF)

Panel guests:

Prof. Dr. Wolfgang Arlt, Director, COTRI China Outbound Tourism Research Institute

Jenny Cai, Director, PR& Media Department, World Tourism Cities Federation (WTCF)

Alice He, Chinese Social Media Manager, Edinburgh Tourism Action Group

Roger Qiu, General Manager of EMEA Destination Marketing, Ctrip

Manuel Viñuelas, International Promotion & Mice, Sevilla Tourism