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Luxury travel is booming like never before. The market share of luxury travel is 7%, with double-digit annual growth rates (source: IPK/ITB World Travel Trends Report 2018). Nevertheless: in established luxury markets we are continuing to experience a paradigm change. Luxury is now defined through intangibles. Self-discovery. Simplicity. Authenticity. “Slow movement” instead of opulent displays and excess. Yet the industry is struggling more than ever: the term “luxury” is becoming increasingly incomprehensible. What are the real needs of top-end travelers? How can providers successfully tap into this market segment in a sustainable way? How can a marketable concept emerge out of luxury’s complexity?

HOME is where your business begins.


It’s simply the magic about home. No matter what ‘home’ means to you, there is surely something meaningful about the place we all call home. It’s the place we meet our family and friends, the place where we enjoy the meals we love, where inimitable decorations remind us of special memories we’ve made and the place we look forward to coming back to after our travels. Sometimes in life we could use a little reminder of how it feels to be home...

It’s in our nature. At ITB, since 1966 we succeed in bringing people together from all over the world to meet and share their stories and experiences. The HOME OF LUXURY takes it further, making business feel like meeting friends at home. It’s about senses. Feeling, smelling, and tasting the experience. See for yourself how new luxury can look like.

HOME OF LUXURY by ITB is the key: one-on-one business meetings in a cozy and unusual atmosphere make your stay worthwhile. Surround yourself with people you know or soon will. Pre-scheduled and open networkings, a luncheon, panels & talks, meet-ups with the media and the Homecoming After Work Drink will round off the experience - all because there’s just no place like home.


You are interested in taking part in the HOME OF LUXUYRY by ITB?
We are happy to hear from you:

+49 (0)30 3038 2144

+49 (0)30 3038 2129

Information for Trade Visitors

You are interested in visiting the HOME OF LUXURY by ITB?

Kindly note that the access is exclusively for participants of the HOME OF LUXURY and by invitation only. Therefore we kindly ask you to contact suppliers of the HOME OF LUXURY by ITB and arrange a meeting beforehand. You can find them online in the Virtual Market Placeof ITB Berlin.

A validation of the meeting must be shown upon request when entering the HOME OF LUXURY by ITB in the Marshall Haus.

Kindy note: The Luxury Late Night will be replaced by the new holistic concept HOME OF LUXURY. The event will not take place in 2020.

You want to be part of it? Join here


ITB CEO Interview: Trends And Challenges In The Global Cruise Market

When: March 05, 2020
1 pm - 1:45 pm

Where: CityCube Berlin, Auditorium A4/A5

More information can be found here.

Global Luxury Customers And Sustainability: Exclusive Empirical Study By Travelzoo & ITB

When: March 05, 2020
3 pm - 3:45 pm

Where: CityCube Berlin, Auditorium A4/A5

More information can be found here.

ITB Hospitality Executive Panel: Luxury And Sustainability: Contradiction Or Prerequisite?

When: March 05, 2020
4 pm - 4:45 pm

Where: CityCube Berlin, Auditorium A4/A5

More information can be found here.

In Cooperation with

Media Partner

Supported by

Young Talent Partner


Designed by Krucker Partner


Where you can peek through the keyhole

These were the highlights of ITB Berlin Convention 2019:
A journey to one´s own self or rather travelling to the cold destinations - Which destinations will be en vogue tomorrow?
„Augmented Hospitality“ - how digitalization will shape the future global hotel business. CEOs of the leading hotel groups will disucuss the topic at the Hospitality CEO Keynote-Panel.
Join us in the world of Sesor Technology and Luxury in the ITB New Luxury Panel. What will luxury products look like in the future and how do we appeal all five senses?
During the Deep Dive Session Luxury Transportation Panel you’ll hear about the most important luxury trends in terms of road, sea and air travel.
Doug Lansky provides unique insights into the psyche and behavior of high-end luxury customers. With a view Through The Keyhole: he shares some of his exciting stories to look forward to!