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Showcasing virtual and augmented reality

New: ITB Virtual Reality Lab

New: ITB Virtual Reality Lab

The new ITB Virtual Reality Lab in hall 10.2 / booth 108 is the platform for providers and users of virtual and augmented reality applications in the fields of Tourism and Marketing.

  • Market insights into the latest technologies and projects on stage
  • Exchanging ideas and trends in the Networking area
  • Experiencing technologies at the exhibitor booths
Virtual and augmented reality

Virtual and augmented reality

According to one of the latest studies published by CapGemini, despite persistent skepticism especially among Germans, AR and VR will become a norm in companies over the next three years. (Study CapGemini about AR/VR)
This trend will be monitored at ITB Virtual Reality Lab in hall 10.2 by showcasing applications for the tourism industry.

Contact for exhibitors and speakers

Sedrik Schirner
Telefon: +49 30 / 3038-2000
sedrik.schirner@messe-berlin.de

Programm

AITB VIRTUAL REALITY LAB
HALL 10.2, STAND 108
 
Hosted by: Michael Faber, Consultant and CEO, Tourismuszukunft  
12 pm
(German only)
VR Trends im Tourismus - Status-Quo, Ausblick & Eröffnung des VR Labs
Michael Faber
, Marketing-Berater, Tourismuszukunft & Reisebüro Faber
2 pm
(German only)
Online statt Offline: Innovative Schulungslösungen durch Virtual Realities
Standortunabhängiges Lernen in der Hotellerie mittels VR-Brillen
Yvonne Pauly, Leiterin Hotelmanagement-Akademie, Gastronomisches Bildungszentrum Koblenz e.V.
4 pm The Future Of Travel Media Consumption
Josh Ellsion, Co-Founder, Jump To Travel
ITB VIRTUAL REALITY LAB
HALL 10.2, STAND 108
 
Hosted by: Michael Faber, Consultant and CEO, Tourismuszukunft  
1 pm Virtual Reality Training for the Travel Market – Huge Step Forward in Fulfilling Digital Transformation
Daniel Wishnia, Chief Digital Transformation Officer, Aroundtown SA
2 pm Virtual Helsinki - Rethinking Destination Experience
Vappu Mänty, Director, Communications and PR, Helsinki Marketing
Laura Olin, COO & Partner, ZOAN
TBA TBA
4 pm Managing Overtourism with Next-Generation Guides
Jan Dolezal, CEO, Smart-Guide
ITB VIRTUAL REALITY LAB
HALL 10.2, STAND 108
 
Hosted by: Michael Faber, Consultant and CEO, Tourismuszukunft  
TBA TBA

Detailed information about the program you can find in the event data base of the ITB Convention.

Aussteller, Partner & Referenten