Showcasing virtual and augmented reality
New: ITB Virtual Reality Lab
The new ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual and augmented reality applications in the fields of Tourism and Marketing.
- Market insights into the latest technologies and projects on stage
- Exchanging ideas and trends in the Networking area
- Experiencing technologies at the exhibitor booths
Contact for exhibitors and speakers
Telefon: +49 30 / 3038-2144
Virtual and augmented reality
According to one of the latest studies published by CapGemini, despite persistent skepticism especially among Germans, AR and VR will become a norm in companies over the next three years. (Study CapGemini about AR/VR)
This trend will be monitored at ITB Virtual Reality Lab in hall 10.2 by showcasing applications for the tourism industry.
Companies such as 3spin (Darmstadt), one of the most important partner companies of Lufthansa, Niantic (Pokémon Go) and researchers such as Dr. Mandy tom Dieck from Manchester Metropolitan University and Prof. Ulrich Wünsch, founding director of Universität der populären Künste Berlin will be live on stage to provide you with the latest trends and technologies.