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Dear exhibitors,

On behalf of the entire ITB Berlin team, we wish you a successful, and above all a healthy, New Year!

The year 2021 has barely begun and yet we already know that it will continue to present us with major challenges.
This makes the digital exchange with the industry all the more important in the coming months. Take the opportunity and be present at ITB Berlin NOW from 9-12 March 2021! This is where the entire global tourism industry meets!

You still need support in choosing the right exhibitor package and want to learn even more about the services of the platform? Our team is available to provide answers to your questions - feel free to contact us at any time!

In today's Exhibitor News you will find the latest information on exhibitor packages, ITB Berlin NOW service offerings and sponsorship options. AND - we introduce you to the "Home of Luxury"!

We look forward to seeing you!

Sincerely yours,
Your ITB Berlin Team

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The Early Bird discount for all exhibitor packages ends on 15 January, 2021!
Take the last chance now and book your presence at ITB Berlin NOW at the discounted price. It's worth it!

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Find your suitable exhibitor package

Have you already decided on one of the exhibitor packages at ITB Berlin NOW?
You can chose from:

► Starter
► Plus
► All-In
► All-In for Destinations

Here are the details for each package:

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All exhibitor packages are available on

UPDATE for the ALL-IN for Destinations package

All tourism organizations or country marketing organizations that book an ALL-IN for Destinations package have the opportunity to link their co-exhibitors to your Brand Card, the exhibitor profile. For each co-exhibitor you register, you will receive a STARTER package for 300 EUR each. From now on, you can also book a larger package for your co-exhibitors as part of the ALL-IN for Destinations package:


And here, too, we have a special offer for you and your customers: If your co-exhibitors choose a larger package than the STARTER package, then they will receive a 10% co-exhibitor discount on the respective package through you for the PLUS and ALL-IN packages until 15 January. The only prerequisite: It must be booked through you as the main exhibitor. So it pays to be quick in this case, too!

To make things easier, here is a little sample calculation:

ALL-IN for Destinations Main Exhibitor Package:
Early Bird (until 15.01.): 20.000 € | Regular: 25.000 €

For your co-exhibitors (10% discount on the PLUS or ALL-IN until 15.01.):
STARTER Early Bird: 300 €
PLUS Early Bird: 2.700 € instead of 3.000 EUR
ALL-IN Early Bird: 7.200 € instead of 8.000 EUR

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Show Floor

The Show Floor provides an overview of all exhibitors at ITB Berlin NOW.
Several filter and search functions facilitate the search for the perfect business match. On the Show Floor there are several quick selection options without many clicks: You can make conversation requests directly on the Brand Card view on the Show Floor, express your interest in the supplier, share Brand Cards of the exhibitor with other users or set bookmarks (favorites).

Learn more about the Show Floor

Brand Card

The Brand Card is the individual exhibitor profile. All users of the platform will find e.g. the company and contact information, company logo, website and social media links and media uploads. Thanks to the interactive profiles this is the place where the direct exchange between exhibitors and visitors takes place.

Learn more about the Brand Card


A Café is a topic-specific lounge area where all users of ITB Berlin NOW can exchange ideas. In addition, separate meeting rooms can be set up in the virtual Café where private discussions can be held. You have the option of opening your own Café or becoming a sponsor of an existing Café.

Learn more about the Cafés

Exhibitor presentation

With an exhibitor presentation, you have the opportunity to present your products and offers in a 30-minute live session.
In addition, your presentation will be recorded and subsequently available to all users of the platform as an on-demand video.

Learn more about the exhibitor presentation

Press conference

As an exhibitor you have the opportunity to organize your own press conference. These press conferences are primarily aimed at journalists and will be listed in the ITB Berlin NOW event program with your logo and a title of your choice.

Save your “2-for-1” package: Book a press conference on ITB Berlin NOW and we will publish a report of your choice inside ITB Berlin / Newsroom.

Learn more about the press conferences

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Ready for the big stage?

Stand out from the crowd - with an attractive placement in onITB Berlin NOW!

Decide now to host a Café or present yourself on stage within an exhibitor presentation or your own press conference.

Or are you curious about the opportunities ITB Berlin NOW Convention has to offer? You want to reach the Buyers Circle members or become a podcast sponsor?

In short: Are you ready for the perfect stage? Then save your spot NOW!

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First comes ordinary. Then comes luxury.

The HOME OF LUXURY by ITB will have its premiere at ITB Berlin NOW.

The HOME OF LUXURY Café makes business feel like meeting friends at home. HOME OF LUXURY by ITB is the key: The café is the exclusive meeting area for worldwide stakeholders of the top-end luxury travel industry. Here you can meet, chat and exchange with friends and new business contacts in a café atmosphere. You can discuss the future of the luxury travel industry and develop new recipes in the creative café corner THE KITCHEN.

NOW don’t miss your chance to explore our ITB Berlin NOW participation options. All participants are hand selected.


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E-Mail scammers on the go!

Unfortunately, it has come to our attention that emails are circulating that offer to sell attendee lists for ITB Berlin 2021. These emails are sent by scammers.

Please note that Messe Berlin GmbH does not sell its exhibitor or attendee lists, and no third-party is authorized to distribute or sell any lists related to our events. Statements claiming to offer our attendee lists are fraudulent.

If you receive emails that propose to sell ITB Berlin attendee lists, do not engage with the sender and delete the message immediately.

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We've got the answers!

► You can find the exhibitorregistration form on:
► Any question regarding exhibitor packages to:
► Adress your technical questions regarding the platform to:
► The contact for those interested in sponsoring is:

► In our regularly updated FAQ's you will also find answers to important questions.

ITB Berlin NOW Team
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