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Keynote-Panel: Overtourism Revisited: Best Demonstrated Practices Instead Of “Business As Usual”


March 6, 2019

11:00 - 11:45

CityCube Berlin, Auditorium A1

-In Cooperation with UNWTO-

Infinite growth cannot work in a finite space: The intensity and growth of conflicts in more and more tourist hotspots shows that things cannot go on as before. In the meantime, a number of solutions have been found for severely affected urban destinations. How can a destination set the right conditions for sustainable growth - on a national, regional and local basis? Results of a global empirical exclusive study by Travelzoo and ITB also show when tourists accept or desire access and price barriers, smart technologies, tourist selection and visitor guidance. What are the lessons learned and best practice examples? And last but not least: Can the findings also be applied to increasingly affected rural attractions?

Introductory presentation:

Sunita Rajan, Senior Vice President Advertising Sales, CNN

Moderated by:

Anita Mendiratta, Founder & President CACHET Consulting; Special Advisor to Secretary General, UNWTO

Panel guests:

Dr. Manuel Butler Halter, Executive Director, World Tourism Organization (UNWTO)

Prof. Dr. Albert Postma, CELTH/NHL Stenden|ETFI

Sharry Sun, Global Head of Brand, Travelzoo

Romana Vlasic, Director, DUBROVNIK TOURIST BOARD & Convention Bureau