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ITB CSR Day

Category
CSR, Business Travel, MICE

Date
March 9, 2018

Time
10:45 - 14:45

Location
Convention Hall 7.1a, Auditorium New York 2

For the ITB, sustainability isn’t just some hollow expression – it is a strategic element – and our mission. The ITB CSR Day takes up the latest sustainability issues and provides suggestions for dealing with the biggest challenges of our time. Opposing positions clash about whether tourism and sustainability can be combined in the “hot seat”. The key topic – the financing of sustainability – follows. At ITB 2018 the OECD will exclusively present the latest findings, best practice examples and policy recommendations for financing sustainable tourism. Sustainability has also become one of the top topics for investors, with volume in the billions. What is the significance of impact investing and divestment for the global tourism industry? The conclusion of the ITB CSR Day will be very practice-oriented: How useful are sustainable hotel certifications in travel marketing?

Hosted by:

Prof. Dr. Stefan Gössling, Sustainable Tourism Researcher, Linnaeus University Kalmar, Lund University Sweden

Events

10:45 - 11:00
Welcome

Greeting and Introduction:
Rika Jean-François, CSR Commissioner, ITB Berlin
Prof. Dr. Stefan Gössling, Sustainable Tourism Researcher, Linnaeus University Kalmar, Lund University Sweden

11:00 - 11:45
The Hot Seat: Sustainability And Tourism – A Conflicted Relationship?!

Tourism and sustainability have a conflicted relationship. Tourism has a negative effect on the environment and climate but tourism also accelerates social, economic and ecological progress. Extreme positions have always been unrelenting when it comes to finding answers to these fundamental differences. The opponents in the Hot Seat will eloquently present their powerful arguments with factual evidence – they will enrich the discussion with new insights and uncomfortable truths. Form your own opinion and take home valuable food for thought.

Co-Moderation:
Prof. Dr. Stefan Gössling, Sustainable Tourism Researcher, Linnaeus University Kalmar, Lund University Sweden
Eike Otto, Consultant for Tourism and Regional Development, sustainable-tourism.com

Panel guests:
Michael Lutzeyer, Owner & Managing Director, Grootbos Private Nature Reserve South Africa
Prof. Dr. Niko Paech, Professor for Pluralism in Economics, Siegen University, Post Growth Economy Expert

12:00 - 12:45
Investment and Financing For Sustainable Tourism: Country Practices And Policy Messages

Investment and financing has an important role to play in supporting the transition to low carbon, resource efficient and socially inclusive tourism development. OECD Tourism Trends and Policies 2018 examines the need for a shift toward investment and financing practices that support sustainable tourism, and explores policies, institutions and instruments for green finance and investment relevant for the sector. It highlights good practices that catalyse and support the transition to a green, low-emissions and climate-resilient tourism economy, and offers guidance to policy makers on how to move forward.

Speakers:
Alain Dupeyras, Head of Regional Development and Tourism Division, Centre for Entrepreneurship, SMEs, Regions and Cities, OECD
Peter Haxton, Policy Analyst, Regional Development and Tourism Division, Centre for Entrepreneurship, SMEs, Regions and Cities, OECD
Richard Leather, Consul-General, Frankfurt & Senior Trade and Investment Commission, Western Europe, Australian Trade and Investment Commission
Fernando de Pablo Martín, President, SEGITTUR

13:00 - 13:45
Money Rules The World: Impact Investing, Divestment And Sustainability

An uncomfortable truth: Things can’t change until big capital flows are redirected. The financial damage resulting from climate change is continuing to grow and the increase in CO2 is becoming a financial risk – environmental, social and governance projects, with a combined investment value of over USD 30bn, have become a top issue for investors. Rating models for capital investments take sustainability criteria into account, banks and investors are steering billions away from “dirty” investments into “clean” companies and sectors. How will capital be invested in the future? The situation is getting worse due to increasing claims for damages with unforeseeable financial consequences for ´carbon majors´. What does this mean for the global transportation sector, hotel industry and destinations?

Introductory presentation & Moderation:
Jörg-Andreas Krüger, Member of the Executive Board, WWF Germany

Panel guests:
Ali Masarwah, Editor-in-chief, Morningstar Germany, Austria and Switzerland
Volker Weber, Chairman of the Board, Forum Nachhaltige Geldanlagen (FNG), the Sustainable Investment Forum of Germany, Austria & Switzerland

14:00 - 14:45
Sustainability In Travel Marketing: Hotel Certifications Are Accelerating The “Green Travel Transformation”

Customers can’t book what they don’t know. As a result of the Futouris project “Green Travel Transformation”, the goal of establishing an industry-wide uniform designation for sustainable-certified hotels has become reality. For the first time, leading tour operators’ catalogues and tourism distribution systems now include meaningful sustainability certifications. Practical experience in the area of travel marketing will be available at ITB for the first time ever. How are the certifications being received by the travel market? Do customers understand and accept them? Are they leading to an increase in sales and customer satisfaction? Scientists and representatives from the tourism industry report the results and discuss the next steps.

Introductory presentation:
Prof. Dr. Edgar Kreilkamp, Leuphana University Lüneburg, Project Manager for the Green Travel Transformation project by the German Federal Ministry of Education and Research (BMBF)

Moderated by:
Matthias Beyer, Managing Director, mascontour GmbH

Panel guests:
Alexander Breitkreutz, Managing Director DER Travel Agency Divisions and VP IT, DER Deutsches Reisebüro
Norbert Fiebig, President, German Travel Association (DRV), Patron Futouris
Friederike Grupp, Sustainability Consultant, Thomas Cook, Member of the Executive Board Futouris
Prof. Dr. Edgar Kreilkamp, Leuphana University Lüneburg, Project Manager for the Green Travel Transformation project by the German Federal Ministry of Education and Research (BMBF)
Prof. Dr. Harald Zeiss, Professor for Sustainable Tourism, Harz University of Applied Sciences, Chairman, Futouris e.V.